AR App Development for Home Décor Visualization

Client Name:

DecoraAR

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  • Industry: Home Décor / Interior Design / eCommerce

  • Service Delivered: AR App Development

  • Brand identity and logo created to evoke creativity, simplicity, and smart living.

Objective:

To develop an intuitive AR-enabled mobile app for DecoraAR that empowers customers to visualize home décor products in their real environment—reducing return rates, boosting mobile conversions, and positioning the brand as a tech-forward alternative to larger competitors.

⚠️ Client Problem

DecoraAR was a new eCommerce startup selling home décor items online (lamps, rugs, wall art, vases, etc.).

  • Their Biggest Hurdles:
  • ❌ High product return rates (over 28%) due to mismatched sizing or colors
  • ❌ Low conversion rate on mobile (0.9%)
  • ❌ Customers hesitant to buy without visualizing items in their space
  • ❌ Lacked a tech edge to compete with brands like Wayfair & IKEA
✅ Our Solution

We developed a mobile AR app that lets users visualize home décor items in real-time using their phone camera.

What We Did:

  • Designed intuitive UI
    for non-tech-savvy users

  • Integrated ARCore (Android) & ARKit
    (iOS) for seamless markerless AR

  • Allowed users to drag, rotate,
    resize items in their space

  • Sync with eCommerce store for one-tap purchase after preview

  • Built an admin dashboard to manage & upload new 3D models

  • Included lighting simulation to preview objects in different times of the day

📊 Results After 60 Days of Launch
  • Metric
    Before AR App
    After AR ApP
    Launch
  • Product Return Rate
     28.3% 9.1% (by 67.8%)
  • Mobile Conversion Rate
     0.9% 3.4% (↑ by 277%)
  • Average Order Value
     $64.50 $82.90
  • Time on Site/App
     1.4 mins 5.8 mins
  • In-App Purchases
     - 4,280 orders
  • Organic App Downloads (60 days)
     - 37,000+
  • Cost per Acquisition (with AR Ads)
     $6.90 $2.25 (↓ by 67.4%)
  • Product Review Rating (Post-AR)
     ⭐ 3.6 avg ⭐ 4.9 avg (7K+ users)
💡 How It Works (User Flow)

  • Browse home décor
    Catalog in-app

  • Tap on “View in My Room”

  • Use smartphone camera to
    place the item in their space

  • Rotate, resize, or try alternatives

  • Tap “Buy Now” to
    purchase directly

Industry Use Case

Perfect for:

Furniture & home décor eCommerce
Consumer electronics
placement
Event planning & layout visualization
✅ Key Insights & Wins

Due to Real-world Previews

67.8%

Drop in Returns

Average Session Time

Quadrupled

Users Loved the Interaction

Tripled Mobile

Conversions

within 2 months

Helped Brand Position itself as an

Innovator

in the Décor industry
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